l’artisan cheese

Matthieu Megard is a Frenchman, and like any decent Frenchman, he knows cheese. L’Artisan cheese is a prestigious brand and Matthieu’s commitment to fine cheese is characteristic of an artisan’s commitment to his craft.

Building a trusted and recognisable brand has been Matthieu’s main marketing strategy and it underpins the success story that is L’Artisan Cheese. “People have to recognise your brand. That is where all the hard work needs to go.”

It’s an ethos that Matthieu adheres to. In 2010 his idea was simple: make good quality, French-style cheese, using locally-sourced milk. Matthieu’s background and knowledge in cheese-making equipment meant he was able to translate his skills into a viable business opportunity. He saw that there was an opportunity here in Australia to provide some types of cheese which were typically imported, expensive and not always of great quality.