and business skills
Running a business is not easy and marketing in the agribusiness industry is certainly not a simple task. The complexities around seasonality, supply chain and the vast range of products and related services means there is no one template for marketing an agribusiness.
It is not an impossible task however, nor is it a new concept. The good news is that farming and agriculture has been around for thousands of years so most of the basics are well and truly tried and tested! The even better news is that there are many comprehensive tools available to assist with marketing and sales planning and implementation.
The Victorian Government and the local councils in the G21 region recognise that product development, pricing, marketing, communication, public relations and media are important elements of a business.
Each council in the region offers support and guidance for members of the AgriCollective and there are also a number of online toolboxes available.
Practical marketing advice and tools
The Agri Collective has members with specialist experience and knowledge who can assist with business development and there is also a wealth of information available online.
Business Victoria and the City of Greater Geelong have dedicated toolboxes, including a marketing plan template, that give a good overview and starting point for a marketing plan.
Where to start
Business Victoria has tips, tools, news and events to help operate and grow a business:
City of Greater Geelong offers resources for economic development initiatives, providing a point of entry for businesses seeking to establish, grow or invest in Greater Geelong. A comprehensive range of supportive articles, events, workshops and services are available at:
The Surf Coast shire publishes a range of business newsletters, including the quarterly newsletter, the Surf Coast Agribusiness Digest. Subscribers receive regular updates on grant opportunities, biosecurity briefs and learning opportunities.
Golden Plains has a very active farmers market, with related website and Facebook updates. The team at Golden Plains may be able to answer questions about product and marketing opportunities.
The Borough of Queenscliff offers business advice by calling the office and a regular newsletter called Business E-news, which provides updates on learning opportunities and local business events.